going rate
noun
: the average or usual price that is charged for something
What's the going rate for a babysitter?
Examples of going rate in a Sentence
Recent Examples on the Web
For five-star prospects, the going rate was more like $750,000 to $1 million.
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Matt Baker, New York Times, 19 Feb. 2026
Intuit won’t say how much that 45-second ad cost, but the going rate just for the airtime was $8 million to $10 million for 30 seconds, and Brody, a two-time Oscar winner, presumably doesn’t work for the actors’ union scale.
—Geoff Colvin, Fortune, 15 Feb. 2026
That’s double the going rate less than a decade ago, and the upswing with the Super Bowl contradicts the downward drift of overall advertising on TV amid cord-cutting and competition from YouTube, streaming and social media.
—Dade Hayes, Deadline, 7 Feb. 2026
Epshteyn told Gansler that to avoid punishment the firm would have to agree to the going rate—a hundred million dollars to litigate causes aligned with the President’s agenda.
—Jonathan Blitzer, New Yorker, 19 Jan. 2026
See All Example Sentences for going rate
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Matt Baker, New York Times, 19 Feb. 2026
Intuit won’t say how much that 45-second ad cost, but the going rate just for the airtime was $8 million to $10 million for 30 seconds, and Brody, a two-time Oscar winner, presumably doesn’t work for the actors’ union scale.
—Geoff Colvin, Fortune, 15 Feb. 2026
That’s double the going rate less than a decade ago, and the upswing with the Super Bowl contradicts the downward drift of overall advertising on TV amid cord-cutting and competition from YouTube, streaming and social media.
—Dade Hayes, Deadline, 7 Feb. 2026
Epshteyn told Gansler that to avoid punishment the firm would have to agree to the going rate—a hundred million dollars to litigate causes aligned with the President’s agenda.
—Jonathan Blitzer, New Yorker, 19 Jan. 2026
See All Example Sentences for going rate
Cite this Entry
“Going rate.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/going%20rate. Accessed 27 Feb. 2026.
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